Often driven by their commitment and enthusiasm, founders are usually willing to put in a night’s work to prepare and launch their new existence.
Legal issues have been clarified, financing is available and the business concept has been worked out or the service has been developed. This is when most founders realize that the time needed has been greatly underestimated and reaches the limits of their resources.
Yet a major part of the work still lies ahead: marketing. The logo hasn’t been designed, the products / services haven’t been tested by “users” yet, a lot of competitor data hasn’t been researched, address data of potential customers for distribution campaigns hasn’t been gathered, the website and possible online shops haven’t been designed and the 2000 product/service descriptions for the catalog and/or online shop haven’t been written, let alone translated into the four languages and search engine optimized, etc.
These projects have to be completed as soon as possible. However financial resources are tight and manpower is scarce.
The solution could be “Crowdsourcing”.
With the help of thousands of Internet users
Crowdsourcing is a word combination that comes from crowd and outsourcing. Tasks and projects are divided among the manpower and intelligence of a crowd of Internet users (outsourcing). The most well known example is “Wikipedia” the Internet encyclopedia in which Internet 소액결제현금화 users make their knowledge and contributions available free of charge.
In paid Crowdsourcing Internet users, so-called Clickworkers, are paid for their services.
Creative tasks are generally offered in the form of tenders in which only the winner receives payment. Tasks such as the creation of short texts, translations, tagging, categorization and web research are divided into micro jobs. Every Clickworker who has completed the task correctly will receive a predetermined fee.